As Content Director, Ali excels in the use of both fine-tuned organizational and analytical talents along with strong creative and intuitive capabilities.
Her unique ability to assess a project’s need from both the logical and objective viewpoint alongside the thoughtful and subjective perspectives, enables her to create focused, succinct, relevant and meaningful content for her clients.
Ali’s content hits her customers and their clients in both the head and in the heart – a “content combo” that is a sure-fire way to engage, educate and create loyal customers.
In addition to being the Content Director for A Brand YOU Way, Ali is the founder and creator of Sucky To Soulful, a website dedicated to helping people Transform “Ahh Crap!” Into A “Wholy Shift!” by sharing quick and fun shifting tools, blogs and courses that are guaranteed to catapult people into personal growth at the speed of life.
Ali started her writing career working for ICM Artists, Polygram Records, American Ballet Theater and as a freelance writer for various New Jersey magazines and newspapers, including the Parental Guidance section for The Star Ledger’s online NJ.com.
Ali is also the author of the books, Life Sucks…Just Kidding! and The Blue Butterfly. She is the co-writer/songwriter/producer for two children’s musical theater productions, and the writer/producer for the children’s CDs Imagine If..The Cure For Tvitis, Recipes In A Song, and We’re Gonna Have A Baby.
Needless to say, Ali, like Jamie, is no stranger to turning her originality into business. It is an honor and a joy to work with others who are on the same like-minded path…..